Green Branding isn't Green Anymore

In this globalization era, we know that all company around the world always say they has a green branding to sold their product to society and it's pull up their company character to be friendly with people. so, many people will comes to buy their product. As long as we know, nowadays every company has their own green product to show that they are a green company that always care about the world and it's changes like global warming or animal extinct.

Global warming always be a social issue that comes up to be a dangerous things for future. Because of this issue, mostly company change their role to be a hero for this problem that brings green branding to be a heroes title for it. Why they must pick green branding? it's a simple question that everyone will talk about it. But, if we see deeply to the reason they pick up this things, we will know that it's all about "Company Image", so all people will see this company with a different point of view and will be tend to buy their product.

Nowadays, Green Branding isn't Green Anymore. Mostly, the company only put "green" word to show they care but they didn't do anything in production or reduction for the waste or product treatment. Most of them only use green color for green branding, and it's not a meaning for green branding. They only act like a heroes that save the world but literally they only think about profit, not society and the impact will be always cause a bad things for society. in this case, money always talk first when the law comes to be a late hero. 

Green Brands are those brands that consumers associate with environmental conservation and sustainable business practices. So, this is a real meaning of green brands and the company doesn't need to change their product to be green branding if they are not ready for it. This is not because we talk about sell a product, this is all about how we maintain our words to be a real action. so, "Green Branding isn't Green Anymore" will not be a title that criticize them.